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  • Makeup products including eyeshadow palettes, lipsticks, and blush with animal print and gold accents.

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  • Bride in a white beaded strapless wedding dress, looking down, holding a bouquet of red and pink flowers, with curly blonde hair.

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  • Clothing on hangers in a shop, mostly blues and whites.

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  • Woman with eye patches receiving eyelash extensions; technician using a brush.

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Merle Norman Elizabethton & Gigi's Boutique

Find Your Shade

Define Your Style

Merle Norman Elizabethton & Gigi's Boutique

Find Your Shade

Define Your Style

It's time to do YOU, like you've never done it before! Shop our collection of high-quality makeup, trendy apparel, and professional esthetics services.

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Merle Norman

Cosmetics & Skincare

Merle Norman Cosmetics is a leader in beauty and skincare for a reason. Our legacy American beauty product line has lasted 94+ years! Merle Norman Elizabethton exists to bring that beauty to your fingertips... Online and at our Downtown Elizabethton Storefront! Our high-quality skincare and color cosmetics are designed to empower confidence. Shop online to find the perfect shades and skincare routines, OR try-before-you-buy at our retail shop in Elizabethton, TN. With formulas crafted in the USA, tailored for a wide range of skin tones and needs, our products blend tradition and innovation to help you look and feel your best. By women... serving women.


Shop our Online Store to experience the "Merle Norman" difference, and amplify your aesthetic with high-quality beauty products today. You deserve this!

Shop Cosmetics →
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Apparel

Stylish. Elegant. Effortless.

Shop our boutique ladies' apparel line, and set your look apart! Our ladies' apparel line includes brands like Umgee, Rosa Clothing, and University of Tennessee Gameday Apparel. We don't stop there! You'll find a wide array of cute ladies' garments, from leisurewear to formal styles + LOADS of cute accessories. We know how to blend fashion with beauty, ensuring you always have a look that is perfect for you. After all... fashion is our passion! Shop with a click at Gigi's Apparel Boutique, or visit us in-store to shop ladies' apparel, and uncover your unique style.

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Timeless Beauty

Modern Styles

Check out our current best-sellers! These styles are trending now, and our customers are LOVING them. These selections are just the tip of the iceberg! Dive into dozens of trendy styles and new arrivals waiting to elevate your style at our Online Shop. Don’t miss out! Inventory goes fast. Secure your fabulous finds online today, or at the Tri-Cities Storefront in Downtown Elizabethton, TN.

Shop With a Click!
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**  IN-STORE ONLY ~ LIMITED TIME OFFER! **

50% OFF

Get 50% off apparel, jewelry, accessories, purses, and so much more! Offer does NOT apply to Merle Norman Cosmetics or Skincare, and you DO have to shop in-store to recieve this deal. Visit us in Downtown Elizabethton and get your glam on today!

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About

Merle Norman Elizabethton

We’re not just a store; we’re a vibrant community hub for women, online and at our physical storefront. From our extensive range of Merle Norman Cosmetics to chic ladies' apparel and trendy accessories, we have everything you need to look and feel fabulous. Plus, our esthetics services, including lashes, brows, and special occasion makeup, ensure you shine for every event.


Want to know more about our story? And what makes us unique? Check out our About page to learn more about us.

Esthetics Services